January 24-26, 2012 in Sacramento, California
Visit ASEV View sessions from the 2011 conference
| Item # | Lecture Title | Purchase Lectures* |
|---|---|---|
| 1604-99 | Set of Audio Recordings in mp3 Format – $149 **audio files can be listened to in any iPod, mp3 player, or computer | |
| GENERAL SESSIONS (Tuesday – Thursday) | MP3 – $9.99 | |
| 1604-G1 | Tuesday General Session — Quality Grapes and Wine in a Challenging Climate | |
| 1604-G2 | Wednesday General Session — State of the Industry | |
| 1604-G3 | Thursday General Session — Creating a Successful Branding Tool Box: Brands That Sell | |
| Tuesday, January 29, 2013 | MP3 – $9.99 | |
| 1604-01 | Managing Your Vineyards under Adverse Weather Conditions | |
| 1604-02 | Winemaking in the Presence of Unusual Grape Maturity | |
| 1604-03 | How to Navigate through the Complicated World of Grape Contracts | |
| 1604-04 | How to Successfully Market Each Vintage, Despite the Weather **(2 CDs for $24 or 1 MP3 file for $10) | |
| 1604-05 | The Operational Side of Grape Purchasing Contracts: Topics Rarely Mentioned | |
| 1604-06 | How to Establish Parameters to Determine Acceptable Fruit | |
| Wednesday, January 30, 2013 | ||
| 1604-07 | Leveraging the Supply Side of the Global Wine Market | |
| 1604-08 | Productive Ways to Talk About Quality **(2 CDs for $24 or 1 MP3 file for $10) | |
| 1604-09 | Leveraging the Demand Side of the Global Wine Market | |
| Thursday, January 29, 2015 | ||
| 1604-10 | Descriptive Viticulture for Cabernet Sauvignon and Pinot noir (Presented in Spanish) | |
| 1604-11 | Winemaking Practices II: Red Fermentation (Presented in Spanish) | |
| 1604-12 | Sensory Analysis for Cabernet Sauvignon and Pinot noir (Presented in Spanish) | |
| 1604-13 | Sweet Wines – Tasting & Discussion | |
| 1604-14 | Sustainable Certification: Does Certification Make Sense for You? |
