March 24, 2011 at the San Francisco Hilton Union Square
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The Craft Brewers Conference 2011 has convened in The City, San Francisco. The CBC ( kicked off this Thursday morning with the opening General Session.  A full house crowded every square inch of the Hilton SF Grand Ballroom.  Dan McGonagle from Media One AV (!/djdarkstardan) said, “I have worked this property ( so many times and I have never seen the ballroom so packed with people.”  The ballroom was indeed filled to capacity and the fun was just beginning.  Later in the General Session, Sierra Nevada Brewing Company ( distributed their 30th Anniversary beer, the XXX, to all of the members in attendance.  The XXX was contained in Champagne style bottles and those bottles started popping at 1030 in the morning, that would foretell the rest of the conference as awesome craft brew from many craft breweries from around North America shared their flavors with the CBC conference attendees during the next three days of the event.

All Star Media is a proud exhibitor and sponsor of the conference and all of the conference recordings are available for download on our web site, here is the link (  All Star Media is the leading conference recording company in the USA providing recording services for conferences and events in San Diego and throughout the United States of America.   All Star Media ( is available to help provide recordings for your conference or event, contact David Lee Joy, CEO of All Star Media ( for more information.

Over 3,000 attendees were present for the 2011 CBC San Francisco and many of the fine craft brewers were in attendance.  Greg Koch from Stone Brewery (, located in All Star Media’s hometown of San Diego, visited the All Star Media sales booth.  Greg Koch is opening a brewery in Europe soon, the first American Craft Brewer to open a brewery in Europe.  Quite a feat, I said to Greg, “That is a big risk for you,” and he said, “Any business venture is a risk.”  I admire Greg Koch’s ambition and confidence to open an American Craft Brewery in Europe and I am confident that he will be successful in his venture.

Other Craft Brew companies exhibiting and sampling their beers at the 2011 CBC included, Dog Fish Head (, Sam Adams (, Deschutes Brewing (, Lazy Magnolia Brewing Company from Brett Favre’s hometown of Kiln, MS (, San Francisco’s very own Dave McLean from the Magnolia Gastropub & Brewery (, San Diego local Garry Pitman from Manzanita Brewing Company ( and many other small craft breweries.  I was impressed with the number of new craft brewers at the 2011 CBC and that number continues to grow.  Right now, the Craft Brew segment of the Beer industry sales encompasses about six (6%) percent of the overall beer sales market.  The Craft Brew segment of beer sales continues to rise and it will only become stronger in the future.  I have much respect for any individual who takes on the challenge of starting a new business, and the craft brewers have a lot of optimism going forward, such a great event and the growth of the CBC has been phenomenal.  On to new heights.  Cheers.  dj

PHOTOS COURTESTY OF:   Derek Lubich, Owner of Reel Media Video and Photography Productions (!/profile.php?id=1849591222)